first project free
what
we
build
Four kinds of work, all of it written rather than configured. Some of it runs inside the tools you already pay for, some stands alone, and some sits underneath everything your team reports on.
(01)
Inside your tools
Real applications running inside the tools you already pay for, not workflow configuration.
Enrichment on demand
Quoting & invoicing
Booking & routing
Approval flows
Custom scoring
(02)
Outside them
Purpose-built software your team works in, and sometimes your customers too.
Account cockpits
Deal rooms
Renewal desks
Partner portals
Business-case builders
(03)
Underneath them
One modelled source of truth across CRM, billing, product and support, so nobody argues about the numbers.
Data modelling
Product-usage pipelines
Attribution
Automated reporting
Warehouse sync
(04)
On top of them
Systems built on what your team already says and writes.
Account briefs
Security assistants
Knowledge assistants
Win/loss analysis
Objection intelligence
core
capabilities
Platform
HubSpot apps
Salesforce apps
UI extensions
Serverless functions
Workflow actions
Product
React apps
Internal tools
Dashboards
Customer portals
Auth & permissions
Data
Warehouse modelling
Pipelines & sync
Reverse ETL
Automated reporting
AI
RAG systems
Agents & tools
Evals
LLM pipelines
FAQ
Question
User
Do you only work in HubSpot and Salesforce?
1
No. That’s where most CRM work lands, but plenty of builds sit outside the CRM entirely: standalone applications, data pipelines, and AI systems running on your own records.
Question
User
How is this different from a RevOps consultant or an automation agency?
1
They configure tools you already pay for. We write software that doesn’t exist yet: real applications, deployed into your stack and owned outright by you.
Question
User
What does the first project look like?
1
It’s free. We agree the scope, build it in two weeks, and you keep it. All we ask in return is a short video testimonial.
Question
User
Who owns the code?
1
You do. It runs on your infrastructure and the codebase is handed over at the end. No per-seat licence and no lock-in.