About
The short version
I spend my days inside a live B2B sales team, building the systems it runs on. Account intelligence that reads call transcripts, emails and CRM history into a brief before every meeting. An AI assistant that answers security questionnaires from the company’s own policy docs. Custom apps living inside HubSpot. None of it was available to buy.
Before that I built and sold Ornn, a self-hosted outbound platform for GTM agencies. They deployed the full codebase on their own infrastructure and ran their clients on it. Several went further and built their own products on top — a post scheduler, a content generation layer, a white-labelled reporting dashboard. That part I’m proudest of: the architecture was good enough that other people built businesses on it.
Most GTM work is configuration: wiring together tools the company already pays for until they roughly fit. I write software instead. Real applications, deployed into the stack and owned outright by the people who paid for them.
that’s me
How I work
Scope comes from watching
Before anything gets built I want to know what the team actually does on a Tuesday: where someone copies data between tabs, which spreadsheet gets rebuilt every week, what people gave up on asking the CRM for. The scope comes out of that, not out of a feature list.
scope first, build later.
no clean stacks here!
Building in messy stacks
Nobody has a clean stack. There are three sources of truth, a legacy field nobody dares delete, and an integration that half works. I’d rather build around what’s actually there than wait for a migration that never happens.
Shipped beats architected
A working system in two weeks teaches you more than a design document in four. I build the smallest version that does the real job, put it in front of the people who need it, and let what they do with it decide what comes next.
shipped beats perfect.
details build trust.
The unglamorous wins
The highest-value builds are rarely the impressive ones. A field that fills itself. A report that stops needing a human on Monday morning. An answer a rep would otherwise have waited two days for. Boring to demo, enormous in aggregate.
A look at how I work
Timeline
Offstack
Custom GTM engineering. Building the software sales teams can’t buy: native CRM apps, standalone internal tools, data layers and AI systems on their own records.
2026 - Current
GTM Engineer, B2B SaaS
In-house, inside a live sales team. Account intelligence from call transcripts and CRM history, a RAG assistant for security questionnaires, and custom HubSpot apps for the sales org.
2026 - Current
Ornn
Founded and sold a self-hosted outbound platform to GTM agencies. Full codebase, deployed on their own infrastructure. Several customers built their own products on top of it.
2025 - 2026
Events & Operations
Three years running events, plus logistics operations for freight forwarders. Where I learned how much of commercial work is still held together by spreadsheets and goodwill.
2021 - 2025